Social Element is a full service global social marketing agency, enabling brands to grow by earning a place in people’s lives. For ISBA and its members, brand safety remains a top priority, and it’s great to partner with Social Element to drive positive change in this space.
We are deep within the wave of a social revolution. This means marketing and advertising are having to shift their entire ways of working. The power to interact with brands is now in the hands of consumers, who have more control than ever over who and what they engage with. They can skip, block, and choose not to interact with a brand.
The shift from traditional media to socially-led platforms means brand success can lie in the hands of online communities. Marketing is no longer a one-way broadcast; it can be a dynamic, multi-voiced space where everyone has something to say.
This is why Social Element has created the Social Currency™ Brand Index - a study and measurement scale to show how the strength of a brand’s community fuels business growth, driving advocacy and relevancy with the audiences who matter most.
“72% of brands could disappear overnight and most people wouldn’t care or would easily find a replacement.” The Havas Meaningful Brands study (2023-2024)
“In 2024, more than 70% of global consumers say social media influences their purchasing decisions, rising to over 85% for younger generations.” (Statista 2024, HubSpot 2024)
By analysing 6,242 data points from over 250 brands across 11 sectors, Social Element is able to understand and demonstrate which social metrics drive the most value, how a brand is performing against its competitors, provide key category insights, and identify which levers to pull to drive success.
ISBA members will have exclusive access to this insight through a series of category-specific workshops launching in the new year.
If you're not an ISBA member, and are interested in joining to access these workshops, contact EmmaS@isba.org.uk.