ISBA represented UK advertisers as part of the Cairncross Review, giving oral evidence twice and submitting written evidence.
We welcome the publication of Dame Frances’ Review. The impact of digital advertising and its trading practices on media economics and news media in particular, continues to be a concern to advertisers.
For many advertisers, they have little choice but to spend with one or other of the major platforms. We support the need for independent oversight of the digital platforms and continuing to contribute to the discussion about such a bodies scope and remit.
ENDS
Abi Slater Director of Communications
T: 020 7291 9020 M: 07917 048835
ISBA 12 Henrietta Street, Covent Garden, London, WC2E 8LH
www.isba.org.uk
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About ISBA
ISBA represents the leading UK advertisers. We champion the needs of marketers through advocacy and offer our members thought leadership, consultancy, a programme of capability building and networking. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators, platform owners and government. Our members include the UK’s biggest brands.
ISBA is the voice of the advertiser in the UK Advertising Association tripartite. They are the advertisers’ representative on CAP and BCAP the UK advertising code body.
ISBA represents UK advertisers in the WFA and ISBA's Director General, Phil Smith sits on the Executive Committee and the National Associations Council.