This session is a recording only. If you would like to receive the link to the recording, please register below.
2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
This 101 session explores brand partnerships as a strategic marketing tool and how advertisers can use them effectively. We’ll look at the different types of partnerships available — including media partnerships, brand-to-brand collaborations, content partnerships, influencer and affiliate models — and the benefits and risks associated with each.
The session also covers how to identify the right partners, define clear objectives and KPIs, and negotiate partnerships that deliver equitable value. Designed to be practical and advertiser-focused, it helps brands decide when partnerships make sense, how to execute them well, and how to avoid common pitfalls.
What you will learn:
- Understand the full spectrum of brand partnerships.
- Distinguish between media partnerships and brand-to-brand partnerships.
- Assess the benefits and risks of different partnership models.
- Understand when partnerships can deliver reach, credibility, and differentiation.
- Learn how to define objectives, research partners, and negotiate effectively.
- Avoid common pitfalls around misalignment, control, and short-lived impact
Book now
Cost
FREE
Type
Online event