This session is a recording only. If you would like to receive the link to the recording, please register below.
2026 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
This 101 session explores the role of press and news brands within today’s media landscape and why they remain an important and effective channel for advertisers. We’ll look at how news brands have evolved into multi-platform, digital-first environments, how audiences engage with news content across devices, and the scale and diversity of reach they deliver.
Using industry data and real-world examples, the session examines the value of advertising in trusted, high-quality news environments — including the impact on attention, brand trust and long-term effectiveness. It’s designed to help advertisers better understand how press and news brands fit into the media mix and how to plan and evaluate them with confidence.
What you will learn:
- What news brands are today (multi-platform, digital-first, data-powered).
- Demonstrates their scale and reach across print, digital, video, social and audio.
- Shows why trust, quality environments and context matter for advertisers.
- Provides strong effectiveness and ROI evidence (IPA Databank, Ebiquity, GroupM).
- Illustrates how brands use news environments to be:
- timely
- culturally relevant
- trusted - Effective across the funnel.
- Positions news brands as both commercially effective and socially important.
Book now
Cost
FREE
Type
Online event