As advertisers begin shaping their strategies for 2027, understanding the evolving media agency landscape and emerging media trends is more critical than ever. Join us for a webinar designed to equip members with the insights they need to make informed decisions and stay ahead of the curve.
Part 1: Media Forecasts and Inflation for 2027
Delivered by OMG, this forward-looking segment will spotlight the trends set to shape the media landscape in 2027 — discussing how crosswinds in the macro economy will affect advertising spend, the areas of growth and decline within media, inflationary dynamics, and the core themes to have a strategic position on in 2027 and the medium term.
Part 2: Digital and Media trends for 2027
Featuring the Aperto Partnership. Further speakers to be confirmed
Who is this session aimed at:
This session is aimed at those with responsibility for agency management (media), media measurement and programmatic and search. And those working in marketing procurement.
What will you gain by attending:
- Actionable intelligence and fresh perspectives to guide your next steps.
- Insights into macro economic trends that will impact advertisers
- Practical considerations to inform 2027 planning
Book now
Cost
FREE
Type
Online event