Accelerating the Retail Media Opportunity
Join us as ISBA launches phase 1 of its ambition to bring the industry around standards that will accelerate the development of the Retail Media Opportunity in the UK. Uniquely placed to work with its brand and retail members, ISBA has partnered with Omnicom Media Group (OMG), to establish a Framework for Responsible Retail Media, a framework for standardisation intended to help shape and drive the future of retail media.
Along with OMG, ISBA has brought together leading practitioners and commentators to launch and discuss the new Framework – driven by brands in full consultation by retailers and their tech partners – and its role in driving consistency and improvement across the ecosystem.
The framework tackles transparency and standardisation within digital retail media; two of the key challenges voiced by ISBA members currently preventing their ability to make responsible retail media investment.
Agenda
- Welcome and Introduction and why ISBA brought the retailers, platforms and brands round the table – Clare O’Brien & Bobi Carley, ISBA
- Fireside Chat - Christof Baer, Head of Performance Marketing, UKI, Kimberly Clark and Prateek Gupta, MD, e-Commerce & Retail Media, OMG
- A Framework for Progress: Introducing the Retail Media Standardisation Framework – Harriet Perry, Chief Media and Partnerships Officer, OMG & Jessica Doulton, Head of Product, Ecommerce, OMG
- Recurring digital retail media challenges: Supply chain transparency; Proof of media delivery; Accounting for retail media – Sam Tomlinson, Partner and Media Leader, PwC
- How Retail Media is driving business structure change - Olya Dyachuk, Data Driven Media Director, Heineken
- Learnings from the US and maturity of the UK Market – Matt Vignieri, Chief Revenue Officer, Skai
- Learnings from the US and maturity of the UK Market – Mark Bausinger, Senior Director, Business Development, Double verify
Retailer/Platform panel - What's on the roadmap/impact of the framework - Nicole Kivel, Managing Director, Northern Europe, Criteo, Georgia Martin, Head of Boots Media Group, Boots and Simon Lonsdale, Strategy Director, Tesco Media and Insight Platform