Television is changing. TV and the internet are moving closer together and industries and technologies, previously separate and almost discrete, are converging.
Addressable TV is at the heart of this convergence.
It is an exciting development for advertisers and marketers as, while television is still a phenomenal way of reaching and engaging mass consumer audiences, addressable TV allows it to be used to target niche groups too.
At this member-only breakfast event, supported by Thinkbox, keynote speaker Nigel Walley, Managing Director of Decipher, will demystify the world of Addressable TV for us and a panel session, featuring representatives of Sky, ITV and Channel4, and chaired by ISBA’s head of TV and video Bobi Carley, will explore the implications of this new technology and the opportunity it presents to advertisers.
Topics covered at this event, which will include:
- Exploring and Understanding the world of Addressable TV
- What Addressable TV brings to television and advertisers
- How to measure and report Addressable TV campaigns
Marketing leaders, senior media planners and buyers and anyone needing to understand the future of media will benefit from attending this event.
Spaces are limited for this event so to join us and find out more about this emerging force in marketing, please email ClaudiaK@isba.org.uk.