Insights from 450+ brands uncovering the social behaviours that translate into brand growth, competitive changes and commercial impact
Social Element and ISBA are hosting a breakfast for marketing leaders to launch the Brand Currency Index — a new framework that redefines how we measure what social is really building for your brand.
We'll share findings from one of the most comprehensive studies of brand behaviour in social ever conducted. 12,500 data points. 450+ brands. 16 industries ... and conclusions that challenge assumptions marketing has been operating on for years.
The headline finding: everyone has been measuring the wrong data. The frequency of posting on social and raw reach have no meaningful link to your brand’s value. What does matter is a brand’s community, ability to grow it, and nurture it. That is what true Brand Currency is built on.
We'll introduce the Brand Currency Index and the three archetypes the data revealed: Fandom, Conversation, and Moment, and show what separates the brands building something valuable from the brands that are simply occupying space.
Our Head of Insights and Strategy will share what this looks like in practice, and will provide you with not only insights into how your brand is performing, but steps to take to improve your Brand Currency.
This session will include an interactive element, giving attendees the chance to apply the Brand Currency framework directly to their own brand in the room.
What to expect:
- Exclusive first look at the Brand Currency Index
- The three archetypes decoded and what they mean for your brand and business
- Honest conversation on how brands are earning a genuine place in people's lives and the commercial results that follow
- Interactive session applying the framework to your own brand
Book now
Cost
FREE
Location
United Kingdom