Why speaking the CFO's language matters for marketing - In-person

You can also join this session online, click here to book an online space. 

In today’s fast-evolving business environment, aligning Finance, Marketing, and Procurement is no longer optional—it’s essential. 

Join us for a thought-provoking and practical session designed to break-down silos and foster cross-functional collaboration between marketing, procurement and finance that drives growth and shareholder value

Key Highlights: Exclusive Report Presentation
Grace Kite, founder of Magic Numbers and respected economist, will unveil findings from a brand-new report developed through in-depth interviews with CFOs. The report explores how finance leaders view marketing budgets—what builds trust, where friction lies, and what’s needed for more effective collaboration.

To bring the report’s insights to life, Grace will host a live interview with a senior CFO, diving deeper into real-world challenges and opportunities for aligning budget decisions with business outcomes.
Creating Shareholder Value

Sam Tomlinson, CCO at MediaSense, will present actionable strategies marketers can adopt to directly contribute to shareholder value. From performance measurement to procurement alignment, Sam will share how marketing can prove—and improve—its commercial impact.

This session is aimed at:

This session is aimed at senior marketers, media leader, finance and procurement.

What will members gain by attending:

• How to communicate effectiveness to the wider organisation
• What marketers can do to generate shareholder value
• How to speak the language of a CFO
   

Presenters

Dr Grace Kite, Founder, Magic Numbers
Sam Tomlinson, Chief Client Officer, MediaSense