What does a third-party cookieless marketing ecosystem look like? Third-party cookies are being demised. This will impact right across the digital marketing and advertising ecosystem, affecting audience profiling, tracking and measurement. Meanwhile, multiple vendors, consultants and industry experts are exploring, assessing and developing alternative ID tracking systems and approaches.
In its Summer 2020 Cookieless Collective learning series, ISBA invited many of these to present to members in virtual sessions.
Further information on this topic and recordings of previous sessions can be found here.
This time we will be joined by Harvin Gupta, Director Solutions Engineering and Chloe Gilman, Director of Buyside at Xandr, as well as Infosum’s Chief Revenue Officer, Richard Foster.
Xandr
With the third-party cookie fast approaching the end of its shelf life, advertising technology is undergoing an identity crisis. Digital targeting and measurement strategies that the industry has grown up around, will need to be rebuilt for a privacy first world. This is both a risk and opportunity for the industry. If we get it right, we can find new and better ways of working, but this will require innovation and collaboration.
In this session Harvin and Chloe will look at the imminent changes and the challenges they bring while simultaneously putting a spotlight on the solutions that exist today that can and should be used in their place.
Infosum
The marketing industry is becoming increasingly fragmented. With the deprecation of third-party cookies and the impending changes to mobile tracking technology, the identity gap between advertisers and their consumers continues to grow and shows little signs of stopping. This fragmentation creates significant challenges for marketers looking to optimise their marketing spend and deliver targeted marketing activity.
Join Richard as he examines how privacy-first data collaboration between brands, media owners and other data-centric companies can bridge the identity gap and enable the delivery of high-performing marketing that prioritises consumer privacy.
To reserve a place, please contact Claudia King.