Cookieless Future Session: Part 9

Third-party cookies are being demised. This is impacting the entire digital marketing and advertising ecosystem, affecting audience targeting, tracking, measurement and attribution. Meanwhile, multiple vendors, consultants and industry experts are exploring, assessing and developing alternative technologies and approaches to targeting and measuring ad distribution and effectiveness. These include alternative ID systems, decentralised data systems, and new collaborative technologies and techniques and combinations

Since Summer 2020, ISBA has been running exclusive Cookieless Futures learning sessions for our members and in our ninth session Google is outlining its vision and strategy for a more privacy-centric web and developments with its Privacy Sandbox project and impact on its Ads Products environment. Exploring these topics and answering your questions will be Claire Norburn, Ads Privacy Lead (UKI) and Gaby Jenkins, Strategic Partner Development Manager, Chrome & Web Products Partner Team, EMEA.

Presenter

Claire Norburn, UKI Ads Privacy Lead
Working at Google since 2014, Claire has been helping publishers, advertisers and agencies to collaborate and successfully adapt to a Privacy-first world where user trust, transparency and choice is paramount.   Previously managing the relationships across some of Google's largest News and Commerce partners.  Helping to support and drive partners' digital advertising strategies and revenues by using the full range of Google Publisher platforms and solutions.

Gaby Jenkins
Is a Strategic Partner Development Manager in the Chrome and Web Product Partnerships team in EMEA. This team is the link between product and partners in the region, working to improve products and develop long-term, trusted and helpful web experiences. Gaby will be talking about Chrome's view on the Privacy Sandbox, and recent developments on Origin Trials.