The remit of our Data and Ethics Steering Committee has been broadened to ensure that we are present in the debate around digital responsibility. We are championing the lawful and ethical use of data, giving advertisers the means and the moral compass to do the right thing by the people they serve.
Brands are looking beyond operational risk management, and reinventing themselves to give people transparency, choice and control. This is easier said than done, particularly when you consider the dynamic and uncertain regulatory landscape and the complexity of turning principles into practice.
Committee members seek to understand the digital ecosystem, recognise the tensions between the parties involved, and share a collective interest in solving industry-wide challenges. Success depends on ruthless practicality and a relentless commitment to protecting the rights, interests and freedoms of the individual.
Chair
Jamie Barnard, Legal Counsel - Unilever
These meetings are for group members only. If you would like to find out more then please email claudiak@isba.org.uk