This needs to be a watershed year for diversity and inclusion in our industry. From the people behind the camera making ads to those in front of it delivering brands’ messages, we need systemic change.
This isn’t about ticking boxes. This is about our industry being truly representative – and it is about trust. Trust in advertising is at an all-time low, and we can’t address that trust crisis without also addressing the diversity crisis we face.
Time is running out. People will accept nothing less than progress and equality. We have to take the opportunity to make this a change moment.If we are to make that change, then we need to understand where we are starting from – and what progress we are making.
That’s why, following on from Channel 4’s study into Diversity in Advertising, we are proud to have worked with Opinium and the Direct Line Group to carry out new research into people’s attitudes to diversity and inclusion in our sector.
We will be presenting and analysing the first wave of results (virtually) in conversation with C4, Flock, MEFA and The Diversity Standards Collective, as we discuss how we can meet what is one of the most important challenges advertising and marketing has to face.
Sign up by contacting ElviraB@isba.org.uk.