This free DMA webinar will discuss the launch of the latest DMA and ISBA guidance, The Seven-Step Ad Tech Guide alongside PwC UK and Data Protection Network.
The DMA and ISBA along with other contributors have been working together to provide support and guidance in response to the findings from the Ad Tech Review.
Our new guidance will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals.
Chaired by Fedelma Good, Director, PwC UK during the webinar you will:
- Hear from Julia Porter, Director, Data Protection Network, who will discuss The Seven-Step Ad Tech Guide and provide advice to help marketers understand the process and technology responsible for the programmatic channel
- Learn from a panel discussion featuring Media Consultant, Phil Livingstone,
- Discover how to apply the learnings from our Seven-Step Ad Tech Guide to your business
Contact Georgia Cochrane if you'd be interesting in attending.