until 3:30pm
Free for members

Driving eCommerce Growth in 2021 - eCommerce budgeting and P&L fundamentals

2020 has been the year of Covid and a year where we have all seen the acceleration of eCommerce. This trend is set to continue in 2021, and without a grip on the drivers of your eCommerce P&L, you are destined to fail to maximise your profits. Join this exclusive event with Entropy and the trade body for advertisers in the UK ISBA to learn how to capitalise on eCommerce in the post pandemic reality.

• Background – the shift to online sales in 2020 and outlook for 2021
• eCommerce strategy & planning – exploring different ecommerce models and measures of success
• eCommerce budgeting fundamentals
• Developing an eCommerce P&L – building your P&L and how to successfully manage it ongoing
• Summary and key learnings

This webinar is aimed at all marketing leaders with ecommerce budgetary and sales responsibilities, including selling via established retail websites, marketplaces/Amazon or direct to consumer via brand websites.

This session will demystify eCommerce for marketers, give insights on how to build and manage a robust P&L and share tips on how to set your company up for eCommerce success.

Alex Tait and Jim Clear from Entropy will run the session.
Entropy is a global marketing consultancy and one-stop shop for eCommerce; core to Entropy’s model is maximising the P&L impact of eCommerce and marketing.

As well as significant P&L management experience with Entropy’s clients Jim has extensive eCommerce experience across varied sectors including an 8 year period working across all the key commercial roles in the Argos eCommerce team including trading, digital brand and marketing.

Alex is the former Marketing Services Director at Unilever and has also worked in varied senior digital and eCommerce leadership roles at American Express, Kellogg’s and Royal Mail.

We have limited places available so please register below to save your place.

Member-only document

Driving eCommerce Growth in 2021 - P&L fundamentals