As advertisers begin shaping their strategies for 2026, understanding the evolving media agency landscape and emerging media trends is more critical than ever. Join us for a hybrid session designed to equip members with the insights they need to make informed decisions and stay ahead of the curve. If you would prefer to attend in person, please register here.
Part 1: Media Trends for 2026
Delivered by OMG, this forward-looking segment will spotlight the trends set to shape the media landscape in 2026 — discussing how crosswinds in the macro economy will affect advertising spend, the areas of growth and decline within media, inflationary dynamics, and the core themes to have a strategic position on in 2026 and the medium term.
Part 2: Inside the Media Agency Groups
Presented under Chatham House Rules by pitch consultancy The Aperto Partnership, this session will unpack the key differences between major media agency groups, explore what advertisers are prioritising in their partnerships, and reveal how agency models are shifting to meet new demands.
Who is this session aimed at
This session is aimed at those with responsibility for agency management (media), media measurement and programmatic and search. And those working in marketing procurement.
What will you gain by attending:
Whether you're reviewing agency relationships or planning your media strategy, this session will provide actionable intelligence and fresh perspectives to guide your next steps.
- Insights into macro economic trends that will impact advertisers
- Things to consider when navigating the evolving media agency landscape
- Practical considerations to inform 2026 planning
Presenters
Bhavin Balvantari, Chief Market Analyst, OMG UK
Scott Moorhead, Founder of The Aperto Partnership
Book now
Cost
FREE
Type
Online event