Exploring the future of media and advertising evaluation

Exploring the future of media and advertising evaluation, from audits to a new framework for integrated effectiveness

The tectonic plates of media have shifted dramatically in recent times. As a result, choices available to advertisers are increasingly complex, as are the myriad of associated metrics.

Following consultation with ISBA media groups and across the industry, Ebiquity have created a new approach to auditing, evolving to an integrated media and advertising evaluation methodology. 

At this event Ebiquity will debate the issues, provide advertiser led case studies and introduce our solution, Panorama, the next generation in media and advertising evaluation, bringing together recognised leaders in marketing consultancy to create a comprehensive palette of performance measures in a single framework.

This progressive framework aims to provide brand owners with a modular, scalable and future-proofed way of measuring media performance across all media and advertising levers, from cost and quality to attention and cross-channel unique reach, from creative to brand health and business outcomes.
 

Programme

• The need to evolve from audit to integrated evaluation
• Introduction to the Panorama framework 
• Advertiser Presentation
• Panel discussion

This event is aimed at:

• Media, Brand & Effectiveness teams
• Procurement
• Inhouse Media agencies 

What will you gain be attending?
An understanding of how the Panorama framework is designed to help advertisers know the individual and combined impact of all their media and advertising levers.