17th
October
2024
2:00pm
until 5:30pm
Free for members

Future Operating Models Group - October 2024

Members of Media Leaders, Future Operating Models, and Marketing Procurement Groups are invited to an exclusive event at 180 Soho House.
The afternoon will comprise two sessions and will be followed by drinks on the roof.

Part 1 - Future Proofing MarTech

Jeremy Leonard of our partners LEAD, will lead a thought leadership workshop that deals and addresses the evolution and critical dependence on MarTech in today’s marketing landscape and identifies the critical areas that marketing leaders must be focussed on in order to maximise the potential of their MarTech.

Topics include:

  • How MarTech has evolved over the past decade
  • MarTech FADS versus FUNDAMENTALS
  • How to determine what you should own and what you should outsource
    Common traps to avoid in the MarTech era
  • How can you future proof your MarTech ecosystem and organisational skills

Part 2 - Media Operating Models

Scott Moorhead and Andrew Mortimer of The Aperto Partnership, will provide an overview of how media operating models are evolving and why.

Places are limited so secure your place by emailing Markw@isba.org.uk 

Book now

Cost

FREE

Location

Soho House
180 Strand
Temple
London
WC2R 1EA
United Kingdom

Book now

or email markw@isba.org.uk to book.