Gen AI Summit: Building Competitive Advantage

Leveraging Gen AI to build more competitive Marketing Operating Models

The marketing landscape is changing faster than ever. Consumers are embracing AI, search and discovery are being reshaped by LLMs, and businesses are demanding greater efficiency and effectiveness from their marketing investment. 

This flagship ISBA event explores what these changes mean for advertisers and how marketing leaders can harness GenAI to build more competitive, high-performing organisations. 

Join industry experts and fellow advertisers to explore the impact of AI on consumers, creativity, operating models, governance, talent and business performance. Leave with practical insight, proven examples and a clearer roadmap for turning AI ambition into measurable business results.

Agenda

Morning: The Changing Environment & The Consumer

• The global forces reshaping advertising
• How consumers are engaging with LLMs and Gen AI generated content
• LLMs impact on how advertisers influence consumers

Afternoon: Business results, Operating Models & Talent

• Building more effective marketing
• Evidencing incremental gains and building credibility with the broader business (finance)
• Creating more competitive marketing operating models
• Developing the necessary skills and talent

Many organisations are finding success when they bring together a broad range of disciplines across legal, compliance, tech, and marketing. We would welcome you to invite colleagues outside of the marketing department from legal, technology, and/or “Heads of Responsible AI”. The event provides a great opportunity for your colleagues to understand the impact of Generative AI on Advertising.

Due to the popularity of this event, bookings are limited to a maximum of five places per member organisation.