A broad grounding on how to manage and motivate agencies to produce their best work and deliver greater value for your brand or business.
Course content
- Understanding agencies and rosters models and the “watch-outs” in managing them
- Understanding the client’s responsibility in getting the best work
- Importance of Behaviours, Alignment, Creative Development Processes, Remuneration and Measurement
- Building a long term partnership with your agency
Benefit to the attendee
- Individuals will benefit from a clear understanding of how agencies operate, how to maximise their creative outputs to deliver your objectives, whilst balancing management time.
Benefit to your organisation
- Your organisation will benefit from its marketing and procurement personnel working in a consistent, best practice approach to driving high quality, effective and efficient work from its agencies for maximum ROI.
What you will learn
- Understanding agencies and rosters models and the “watch-outs” in managing them
- Understanding the client’s responsibility in getting the best work
- Importance of Behaviours, Alignment, Creative Development Processes, Remuneration and Measurement
This eLearning workshop is aimed at Junior and Mid-Level Marketing and Procurement Management whose responsibilities include management or interface with agencies and who need a broad grounding in how agencies work and how to get the best from them.