How do you know when you have a good idea in your hands? And how can you help turn a good idea into a great one? This eLearning session will help you in identifying the former and ensuring the latter.
Course content
- Why we need creative ideas and the skills needed to appraise them
- The importance of alignment of appraisal approach between your team and the agency’s team
- Techniques to evaluate the idea in an objective and professional way
- Your role in the creative development process
Benefit to the attendee
- Much of the relationship between a client and agency depends on a shared understanding of what constitutes a ‘good’ idea. Enhance your ability to identify this in an objective and professional way and help nurture it to greatness.
Benefit to your organisation
- Deliver on your organisation’s objectives more cost-effectively by working to a shared best practice creative idea evaluation process with your agencies.
What you will learn
- Why we need creative ideas and the skills needed to appraise them
- The importance of alignment of appraisal approach between your team and the agency’s team
- Techniques to evaluate the idea in an objective and professional way
This eLearning workshop is aimed at anyone involved in the evaluation of ideas, from Marketing Executives to Senior Brand Managers or more senior individuals who just want to brush up on their evaluation skills.