Influencer Marketing - ISBA Member Forum

The next meeting of ISBA’s Influencer Marketing Member Forum will be on Thursday 16th July at 9am via Teams.

We will be updating you on our plans to evolve and expand our agendas, and to partner with our friends at the Influencer Marketing Trade Body. We’ll also, as ever, be seeking your input on the future of this forum.

You can find the full agenda for the session below:

1. Introduction and Welcome – Joanne Loughrey, L’Oréal, Chair
2. ISBA Collaboration with the IMTB – Rob Newman, ISBA, and Scott Guthrie, IMTB
3. News & Updates
   1. Influencer Marketing Code of Conduct and partnership working with TikTok – Rob Newman
   2. Creator measurement standardisation – update on progress with Connie Hawker, IAB UK
   3. Creator Qualifications – Connie Hawker, IAB UK
4. Cannes Round-Up – Scott Guthrie will share the key influencer trends, platform developments, award-winning campaigns and industry debates from this year’s Cannes Lions, highlighting the implications for advertisers and what they mean for strategy, effectiveness and measurement in the year ahead
5. AOB

You can watch the recording of the session below: