Influencer marketing continues to grow in prominence, but for many advertisers, it remains one of the most challenging areas to measure, justify, and optimise. How do you know if it’s working? How much budget should you allocate? And how do you assess fair fees and commercial models with influencer agencies and talent?
ISBA invites members to a cross-functional event bringing together voices from our Insights & Effectiveness, Influencer, and Procurement groups to address these questions. Members of all disciplines are welcome.
This session will explore:
• Approaches to measuring marketing effectiveness of influencer activity
• Considerations when assessing commercial models
• Collaboration across internal teams
• Real-world examples and member perspectives on what’s working (and what’s not)
Whether you're a marketer, procurement lead, or insights specialist, this is a chance to share experiences, learn from peers, and help shape better standards for influencer marketing.
Book now
Cost
FREE
Type
Online event