For global brands, meeting the needs of local audiences can be tough. It’s more than just speaking a language; you must also navigate cultural norms, adhere to local regulations and have the resources to scale communication. And that’s just laying the foundation, as you’ll want to continue personalising one-to-one experiences from there.
Joined by Mondelez, ISBA Partners Media.Monks will share how the company has been working on a new model for a new era of marketing, sharing the learnings, ambitions and valuable take-aways for any brand who wants to make an impact.
This event is aimed at:
Marketers responsible for leading the client/agency relationship or interested in new ways of working.
What will members gain by attending?
Members will gain insight into how they can shape and leverage their relationships with a growth partner of record to build a solid structure that enables business opportunity and growth in a new era of marketing.
Nicole Niemann, Client Partner, Media Monks
As client partner at Media.Monks in London, Nicole leads all activity on global client Mondelez. In her work, she helps the client revolutionise and future proof the consumer experience across a connected, craveable and conversion ready ecosystem that drives continuous consumer-centric growth across Europe together with the global team.