At the next ISBA insight session Google be sharing their brand-new behavioural economics study, in collaboration with The Behavioural Architects.
Presented by Google’s Head of Market Insight, Jonny Protheroe, the research provides an alternative perspective on consumer decision-making and sheds light on behaviours between triggers and purchases. Through case studies, Google will also share how brands are remaining creative and innovative through search. We’ll also hear from Google’s Becky Power, Director of Travel, who will share her top three creative campaigns that demonstrate creative and innovative ways to approach Search.
And finally, we hear from Direct Line’s Head of Group Commercial Marketing, Sam Taylor and Head of Digital Marketing, Simon Vaughan, on the role of search within their broader media mix. They’ll also share their view on how to get the perfect blend between short-term and long-term marketing to drive sustainable growth in challenging times.
Details
Google HQ, Kings Cross
Arrival and drinks reception: 5.30pm
Event: 6.10pm to 8.30pm
For further information or to book a place, please contact Elvira Bagge.