Creator marketing is evolving quickly, and brands are navigating everything from new guidance and measurement challenges to how they structure their creator activity for long-term success. This session will bring those conversations together, with practical insight, industry expertise and plenty of opportunity for open discussion.
We’ll explore the latest updates to CAP & CMA guidance, with Scott Guthrie from IMTB taking us through the changes to An Influencer’s Guide to making clear that ads are ads. We’ll also be joined by RMA to look at how ISBA’s Creator Economy Operating Models: The Marketer’s Framework can be put into practice.
Creator measurement will also be firmly on the agenda. As ISBA continues its work with the IAB to develop a standardised Creator Measurement Framework, we’ll explore where greater consistency and shared definitions are needed.
Finally, Dafs Rhys Woodward from Infinitum will lead a State of the Nation discussion, giving brands the opportunity to share the challenges they are experiencing and help shape the creator marketing priorities for 2027.