An important project for ISBA over the last 18 months is our work with the Advertising Association and the IPA to address the issue of the public’s loss of favourability towards advertising. One of the primary causes is ad bombardment (too much advertising) and excessive frequency (same ads too often).
One key output from this initiative is a programme designed to help ISBA members achieve greater effectiveness and reduce potentially harmful waste. Launched at our Annual Conference earlier this year, the Advertising Effectiveness MOT is a light-touch exercise that helps advertisers get fit for 2021.
In this session aimed at senior marketers and Heads of Media you will hear from its creators, Derek Morris and Nick Manning, who will go through a high-level description of the programme and its benefits allowing you to ask any questions you may have.
At the end of the session you will be able to decide if this can benefit your brand and your marketing budget.