ISBA Forum - Applying AI for Responsible Media and Marketing Outcomes

ISBA MEMBER FORUM - Sustainability

ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments.  Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.

Applying AI for Responsible Media and Marketing Outcomes

AI adoption is accelerating, yet its environmental and ethical impacts are still too often overlooked. Knowing where and how to apply AI responsibly is now a critical capability.

This session focuses on practical applications of AI that support responsible media and communications while delivering competitive advantage.

What you’ll hear:

• A real‑world case study from Tesco on using AI to improve media supply‑chain visibility
• Practical guidance from Unit Mode on avoiding greenhushing and greenwashing, and ensuring sustainability claims are accurate, defensible and effective
• Insights from Digital Catapult on accelerating the responsible application of deep‑tech innovation in the UK