Creative agencies are evolving - what does it mean for commercial governance?
Join ISBA, Financial Progression and mediasense, to explore how fast-changing creative agency models, and the rise of AI-enabled production, are reshaping commercial governance. We’ll revisit the ISBA Creative Services Framework Agreement and show how it can strengthen transparency, improve alignment between stakeholders, and drive better commercial outcomes.
What we’ll cover:
- How agency models are shifting (mergers, consolidation, and the continued rise of independents)
- How creative and production capabilities are evolving, especially the practical impact of AI on services and deliverables
- What in-housing and outsourcing now look like (advertisers, agencies, and production partners redefining roles)
- How to use contracting, governance, and audit rights to protect value and strengthen accountability
Email markw@isba.org.uk to book your place.
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