ISBA's Media Forum is held quarterly at our Covent Garden offices and is open to all member employees looking to update their knowledge, gather an introductory overview of the current media environment, gain a glimpse of the effect of advances in marketing possibilities and find out how ISBA is leading industry change representing marketers interests.
The ISBA team will give an update on the key issues they have been focused on in 2019. Followed by presentations covering:
Cross Media Measurement – WFA/ISBA
The WFA and ISBA will share the Global and local led approach to creating a connected Cross-Media Measurement.
Matt Green - WFA; ISBA - Steve Chester
Trust and Brand Safety
ISBA will share the latest industry initiatives to address brand safety. We will be joined by Clare Melford from the Global Disinformation Index who will explore some of the most urgent issues in disinformation.
Data & Ethics
An update from the data and ethics group on GDPR and trust
ISBA - James Barge & Clare O’Brien
Gaming: How advertising works in the gaming industry
From mobile and casual games to esports and live streaming, gaming is now a media channel in its own right. But where has this growth come from and how has the gaming industry evolved? And when we talk about gamers in 2019, who are we speaking about? What does this do for brands ?
Activision Blizzard Media – Greg Carroll
These are free to attend events for ISBA members. To book your place on this forum, please contact Elvira Bagge.