In 2025, ISBA and ID Comms collaborated to develop the guidance piece Setting Agency Targets for Optimum Outcomes.
Our analysis revealed a critical imperative for advertisers to establish robust performance targets for their media agencies. The report provides a pragmatic framework for achieving measurable outcomes, fostering internal alignment and sustaining a trajectory of high performance.
Join us for a deep dive into the art and science of agency target setting. Featuring speakers from ID Comms and Burberry, this session is designed to help you set clear, challenging, and measurable targets that map directly to client business objectives.
What will be covered:
• Why it matters: Perspectives on the importance of precise target setting.
• The "How-To": A guide to ensuring targets are measurable, achievable, and connected to business KPIs.
• Client Insights: An inside look at the client-agency dynamic with Sam Royston, Senior Manager, Commercial Procurement - Marketing at Burberry.
Who is this session aimed at:
This session is aimed at those with responsibility for agency relationships, marketing and media, as well as those working in marketing procurement.
What will you gain by attending:
This session will help you refine your target setting approach and hear how top clients evaluate agency success.
Whether you're reviewing agency relationships or planning your media strategy, this session will provide actionable intelligence and fresh perspectives to guide your next steps.
Presenters
Clive Austin, Lead Consultant - Investment, ID Comms
Sam Royston, Senior Manager Commercial Procurement - Marketing, Burberry
Book now
Cost
FREE
Type
Online event