What is the right operating model to get the best commercial results?
LEAD - an independent digital consultancy will be facilitating a workshop for ISBA members that will explore the principles, considerations and complexities of finding the right marketing operating model to drive commercial success for your business.
In the workshop we will explore:
- The fundamental principles to consider when choosing an operating model
- How to prioritise the most important principles for your own operating model
- All the potential blockers, delays and disruptions that can crop up along the way
- The business challenges and dependencies that have affected your operating model decisions so far
- Measurement frameworks to use when comparing operating models and proving their commercial success
- What you need to consider when you’re ready to transition operating models
- How to choose the right partner to help you deploy your operating model
The workshop will be interactive, collaborative and showcase a number of LEAD’s case studies from our experience recommending and deploying operating models for brands, including fully in-house, hybrid and fully outsourced.