Join us for a breakfast roundtable with Samsung Ads exploring the TV measurement challenges facing advertisers today and where better data could help.
Hosted by Jon Longhurst, Director at LongTerm CoLab and an expert in the Connected TV advertising market, the discussion will explore the measurement challenges advertisers face across linear TV and streaming.
The conversation will focus on:
- Understanding audience overlap across linear and streaming
- Identifying incremental reach
- Making sense of results across different TV environments
- Where better data could support planning and measurement
Samsung Ads will share insights from TotalView UK as a starting point for the discussion, with the session centred on advertisers’ own experiences, challenges and priorities for improving measurement across the TV ecosystem.
Book now
Cost
FREE
Location
Central London Location (TBC soon)
United Kingdom