Join Simon Michaelides, ISBA’s Director General, for an exclusive deep dive into ISBA’s new five year strategy and the major 2026 workstreams that will shape the future of UK marketing.
This session will give members and industry peers a clear view of the challenges ahead, the opportunities emerging, and how ISBA will be championing advertisers in an increasingly complex landscape.
What we’ll cover
By attending, you’ll gain insight into:
• The major challenges facing marketers today and what the landscape is expected to look like over the next 3–5 years.
• ISBA’s strategic direction—how the new five year plan will support members and strengthen the wider industry.
• Key 2026 workstreams, including the resources, guidance, and tools ISBA will be delivering throughout the year.
• Opportunities for involvement, helping you shape industry priorities and stay ahead of regulatory, technological, and media shifts.
Who should attend?
• ISBA members seeking clarity on 2026 strategy and support.
• Prospective members interested in understanding the value ISBA provides.
Why attend?
You’ll leave the session with:
• A clear understanding of how ISBA will support marketers in 2026 and beyond.
• Insight into how to get involved in steering groups, initiatives, and cross industry programmes.
• A stronger grasp of the evolving marketing landscape, from regulatory shifts to measurement challenges and the future of media.
Book now
Cost
FREE
Type
Online event