ISBA is teaming up with Thinkbox to bring you an exclusive Televisionaries event. On Thursday 29 October, from 12:30pm-2pm join Matt Salmon, Interim Director of Sales at Channel 4; Kelly Williams, Managing Director, Commercial at ITV and John Litster, Managing Director at Sky Media for a candid and thought-provoking discussion on the future of TV.
You’ll have the chance to hear about TV’s newest opportunities and innovations as well as pose any burning questions directly to the sales bosses. Featuring a panel Q+A with ISBA’s Phil Smith, block out your diaries for a not to be missed one-off event offering insight into what TV can and continues to offer you as advertisers.
Programme
- Welcome
- The viewing landscape by Thinkbox
- Broadcaster panel:
John Litster, Managing Director, Sky Media
Kelly Williams, Managing Director Commercial, ITV
Matt Salmon, Interim Director of Sales, Channel 4 - Questions via chat
- Close
Content to be included
- How viewing has been impacted by Covid, how consumers have responded and how this might change/continue
- How TV continues to create opportunities for advertisers even in (especially in) troubled times
- A quick look at the important role that TV plays amidst the rise of e-commerce
- TV’s emerging range of data-enabled advanced advertising solutions
The event is aimed at Senior advertisers responsible for marketing spend or involved in the business of buying TV.
What will you gain from attending
- How recent changes in viewing behaviour have created new and exciting opportunities on TV for advertisers – what are these opportunities and how might they change over the next couple of months/into next year
- TV’s emerging range of data-enabled advanced advertising solutions and how advertisers can benefit from these
- The broadcasters’ strategies for securing younger audiences in the long term and fending off competition from SVOD services
- Flexibility, what can advertisers expect moving forward
To register, please email Elvira Bagge