You can watch all the presentations from the link below.
The Advertising Association, together with the IPA and ISBA, will hold our annual industry summit, LEAD on 8 February 2024 at the Queen Elizabeth II Centre in Westminster.
The theme for LEAD 2024 will be Responsible Growth: Advertising’s trusted, inclusive and sustainable role in helping the UK economy return to prosperity.
The event will be hosted by journalist and broadcaster Samira Ahmed and will feature the following sessions:
VIP Keynote Address: The Rt Hon Gordon Brown
The UK's Economic Outlook: Rain Newton-Smith, Chief Executive, CBI
Government Keynote: The Rt Hon Lucy Frazer KC MP, Secretary of State for Culture, Media and Sport
Opposition Keynote: Sir Chris Bryant MP, Shadow Minister, Creative Industries and Digital
Political Keynote: Kate McCann, Political Editor, Times Radio
Advertising and the Online Safety Act: Lord Michael Grade, Chair, Ofcom
Advertisers' Sliding Door Moment: James Chandler, CMO, IAB UK
Public Trust in Advertising: Why the ASA's Regulation Matters
• Dame Annette King DBE, Global Lead, Accenture Song & Chair, Advertising Association
• Guy Parker, Chief Executive, ASA
• Shahriar Coupal, Director of Advertising Policy and Practive, ASA
• Donna Castle, Director of Communications, ASA
Advertising's Big Questions
• Laurence Green, Director of Effectiveness, IPA
• Bridget Angear, Founding Partner, craig+bridget
• Enyi Nwosu, Chief Strategy Officer, UM London
• Phil Smith, Director General, ISBA
Greener Growth: Advertising's Role in Shaping the Future of the Economy
• Kate Waters, Director of Client Strategy and Planning, ITV
• Eve Williams, Vice President & General Manager, eBay UK
• Chiara Manco, Creative & Media Partnerships Director, System1 Group
Unlocking AI's Potential
• Derya Matras, Vice President, UK, Northern Europe, Middle East & Africa, Meta
• Debbie Weinstein, Vice President and MD of UK & Ireland, Google
• Samira Ahmed, Journalist & Broadcaster
Beyond Representation: Bridging Social Impact and Business Success in Advertising
• Verica Djurdjevic, Chief Revenue Officer, Channel 4
• Xavier Rees, UK Group CEO, Havas Creative
• Cigdem Kurtulus, Global Brand Director, Reckitt
• Kathryn Jacob OBE, CEO, Pearl & Dean and Chair, All In
The Power of Purposeful Creativity
• David Clements, UK Marketing Lead, Mondelez International
• Clare Hutchinson, Chief Strategy Officer, VCCP
• Jo Arden, Chief Strategy Officer Ogilvy UK
LEAD 2024 will be held as a full day event offering outstanding opportunities to network with 400 senior-level professionals from across our combined memberships, who together cover the entire advertising industry.
For further information and to book tickets, please click here