until 4:30pm
Cost for members: £380 + VAT
Cost for non-members: £440 + VAT

LEAD 2024

You can watch all the presentations from the link below.

The Advertising Association, together with the IPA and ISBA, will hold our annual industry summit, LEAD on 8 February 2024 at the Queen Elizabeth II Centre in Westminster.

The theme for LEAD 2024 will be Responsible Growth: Advertising’s trusted, inclusive and sustainable role in helping the UK economy return to prosperity.


LEAD 2024 speakers

The event will be hosted by journalist and broadcaster Samira Ahmed and will feature the following sessions:

VIP Keynote Address: The Rt Hon Gordon Brown
The UK's Economic Outlook: Rain Newton-Smith, Chief Executive, CBI
Government Keynote: The Rt Hon Lucy Frazer KC MP, Secretary of State for Culture, Media and Sport
Opposition Keynote: Sir Chris Bryant MP, Shadow Minister, Creative Industries and Digital
Political Keynote: Kate McCann, Political Editor, Times Radio
Advertising and the Online Safety Act: Lord Michael Grade, Chair, Ofcom
Advertisers' Sliding Door Moment: James Chandler, CMO, IAB UK
Public Trust in Advertising: Why the ASA's Regulation Matters
•    Dame Annette King DBE, Global Lead, Accenture Song & Chair, Advertising Association
•    Guy Parker, Chief Executive, ASA
•    Shahriar Coupal, Director of Advertising Policy and Practive, ASA
•    Donna Castle, Director of Communications, ASA
Advertising's Big Questions
•    Laurence Green, Director of Effectiveness, IPA
•    Bridget Angear, Founding Partner, craig+bridget
•    Enyi Nwosu, Chief Strategy Officer, UM London
•    Phil Smith, Director General, ISBA
Greener Growth: Advertising's Role in Shaping the Future of the Economy
•    Kate Waters, Director of Client Strategy and Planning, ITV
•    Eve Williams, Vice President & General Manager, eBay UK
•    Chiara Manco, Creative & Media Partnerships Director, System1 Group
Unlocking AI's Potential
•    Derya Matras, Vice President, UK, Northern Europe, Middle East & Africa, Meta
•    Debbie Weinstein, Vice President and MD of UK & Ireland, Google
•    Samira Ahmed, Journalist & Broadcaster
Beyond Representation: Bridging Social Impact and Business Success in Advertising
•    Verica Djurdjevic, Chief Revenue Officer, Channel 4
•    Xavier Rees, UK Group CEO, Havas Creative
•    Cigdem Kurtulus, Global Brand Director, Reckitt
•    Kathryn Jacob OBE, CEO, Pearl & Dean and Chair, All In
The Power of Purposeful Creativity
•    David Clements, UK Marketing Lead, Mondelez International
•    Clare Hutchinson, Chief Strategy Officer, VCCP
•    Jo Arden, Chief Strategy Officer Ogilvy UK

LEAD 2024 will be held as a full day event offering outstanding opportunities to network with 400 senior-level professionals from across our combined memberships, who together cover the entire advertising industry.

For further information and to book tickets, please click here

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