The Industry Agreement on LHF advertising means that from October 1, ads for identifiable LHF products should not be shown before the watershed on Ofcom-licensed TV channels and Ofcom-regulated on-demand services, or as paid-for online advertisements at any time. This voluntary agreement is important as it gives the Government time to clarify the law to ensure brand advertising remains exempt from these rules.
ISBA has worked with the AA, IPA and IAB to produce a suite of resources for members to help navigate these changes.
To support these resources we are co hosting an online event where you will have your questions answered by your trade association policy experts.