This session is designed to provide a practical overview of the latest media challenges facing marketers and ensure you are fully up to date with the insights and resources available through your ISBA membership.
This special briefing will cover
- The latest on brand safety and the future of the online platforms
- Programmatic advertising - the challenges for marketers and the essentials to help you make the most of your programmatic activity.
- Addressable TV - will it be a game changer for marketers and what you need to know
- Marketing effectiveness –the current culture within organisations and how brands can work towards change
This session is also your opportunity to share your media challenges with the ISBA team and find out more on how ISBA can provide advice and insight to help you make the right decisions.
It will be useful for marketers who want to
- Hear an objective view of the key media issues facing brands today
- Build their understanding of the wider media landscape to help deliver maximum media effectiveness
- Build their media knowledge to ensure they are asking the right questions of their agency partners and intermediaries
- Share learnings and insight on their media issues with other brands
For further details and bookings, please contact Claudia King (claudiak@isba.org.uk)