In our fast-paced, ever-changing, integrated marketing world, data is often both ubiquitous and fragmented. While real time data makes in-flight campaign changes a reality, with many moving parts and channels influencing each other, it can also be a minefield of missed opportunities.
In this webinar, Matt Andrew, UK MD and partner at data science firm Ekimetrics, will discuss:
• When and how to use real time, holistic marketing measurement
• The data infrastructure and business processes needed for effective deployment
• Balancing the long term and the short term
• Optimising campaign and brand performance
This webinar is for all marketers concerned with marketing effectiveness; senior leaders with budget responsibility/sign off for marketing effectiveness.
This webinar will give you an understanding of the benefits and pitfalls of real-time measurement with practical tips on how to implement the right measurement framework to ensure focus on delivering true incremental value.
Matt Andrew, MD, Ekimetrics UK
Matt is the UK MD of Global data science specialist Ekimetrics. At Ekimetrics, Matt progressed rapidly from leading key accounts when he joined in 2016, as one of a team of eight as a satellite of the French-owned analytics business, to Head of Operations and eventually MD in 2019. He has since become a Partner in the business. Before joining Ekimetrics, he cut his teeth in analytics at former Dunhumby founders’ fast-growing, innovative start-up Starcount, where he pioneered techniques, such as using social data to refresh the American Idol format, from moments of engagement to new judges.
Matt began his career with Colgate Palmolive, where he became a Senior Brand Manager, responsible for multi-million-pound budgets, media planning and strategy, product strategy and market research, giving him unique client-side insight. Matt is hands-on with clients, steering them to new ways of looking at and implementing marketing effectiveness, from using experimental methods to combinations of methodologies to deliver highly predictive models that deliver optimal value.