In times of economic downturns, marketeers need to balance their efforts between streamlining costs while not compromising on sales or brand health. With a recession looming large, what questions should marketeers be asking their production and creative partners in order to best respond to this crisis and how can brands gain incremental value and grow when others are in decline?
Hosted by Tag, this panel will bring together senior representatives from Tag, a creative agency and an ISBA member to discuss how brands can work smarter with their agency partners to do more with less.
What will members gain by attending:
- Learnings from past recessions
- Insight into hidden inefficiencies and where brands could be overspending.
- How to make your budget work harder and smarter
- What questions should they be asking of agency partners to unlock value.
The panel, hosted by Andria Vidler, will bring together senior representatives from Tag, St Luke's and brand marketeers Toby Horry, Tui and Emma Botton, Tesco to discuss how brands can work smarter with their agency partners to do more with less
Who is it aimed at?
CMOs, Heads of Marketing & Procurement
Presenter
Andria Vidler, CEO EMEA, TAG
Andria has 30 years' experience in marketing and technology, focusing on re-energising brands through consumer engagement and digital innovation. Since 2020 Andria has been the CEO of Tag EMEA, leading the transformation of the independent, global marketing production partner for brands and agencies.