Our insights events are designed to provide our members with valuable and actionable insights from some of the industry's leading marketers while providing an opportunity to network with others from the media and advertising industry.
ISBA Public Policy Briefing: what brands need to know
Through ISBA’s unique advocacy role, we will update the team on the key challenges facing our wider membership (hundreds of UK brands) and an objective overview of a fragmented and changing regulatory environment. We all know the policy marketplace is evolving rapidly – and often unpredictably - so this session will provide a practical overview of the latest challenges facing marketers, including trust and digital advertising, the future of the co-regulatory system and potential advertising restrictions affecting brands (e.g. FMCG, gambling)
What will the ISBA public policy briefing cover?
- Data and ethics - the latest on digital advertising scrutiny
- Co-regulatory system – regulatory scrutiny, the latest rulings (influencer, gender stereotyping, HFSS) and ISBA’s role
- Watersheds and bans – is intervention of this kind here to stay and what you need to know
Who is this session relevant for?
For all levels of marketers who want to hear an objective view of the key policy issues facing brands today, build their understanding of the wider regulatory landscape and build their knowledge to ensure they are asking the right questions of themselves, their agency partners and intermediaries.
In addition to this, insights on 'The folly of misunderstanding youth' from Michael Brown; Head of Insight at UM, who will present their latest research into 18-24’s and the learnings for brands to engage this audience:
Beyond ‘Snowflake’: is society being too hard on young people?
There’s been a lot of criticism towards the 18-24 age group from the tabloid press and other commentators. The most commonly levelled accusations (as evidenced by UM’s latest research) are of them lacking resilience and being vain and lazy.
Where did these toxic perceptions come from? Should brands be playing a better part in telling a fairer story about young people, who are facing the hardest employment and financial outlooks ever and are blighted by digitally-intensified psychological identity struggles?
Should we be more celebratory towards the generation that is the forefront of crucial cultural moments? Should brands be more focused on understanding the moments that matter to this audience?... the what, why and how they want, rather than just dismissing them as snowflakes?
Michael Brown from UM will be sharing key highlights from the research and learnings for brands in building relationships with this audience.
Venue: The Midland Hotel, Peter Street, Manchester M60 2DS
Time: 3.00pm - 5.00pm (registration from 2.45pm)
To book your place, please email Elvira Bagg