Marketing efficiency for growth
Join us for the second ISBA Senior Marketing Forum hosted by McKinsey
Hosts
Biljana Cvetanovski, Partner, McKinsey & Company
Björn Timelin, Senior Partner, McKinsey & Company
Thomas Bauer, Partner, McKinsey & Company
Email janep@isba.org.uk to reserve your place.
With the COVID-19 crisis suddenly altering the way people conduct their lives, changes in consumer behaviour shifted media consumption to digital faster in one quarter than the entire the prior decade, shaking up media strategies and marketing spend for companies around the globe.
The ongoing change has created an unprecedented opportunity to connect with consumers at a moment of captive attention, but it coincides with a time when many organisations find themselves in a recovery mode, looking to redo their marketing strategies for a next normal that is still emerging.
Join our experts to discuss how marketers can demonstrate value, and create greater transparency into the return on their media investments, including how their choices compare to alternatives, and how activities such as insourcing can increase efficiency.