Marketing as an Investment
In this webinar hosted by ISBA Partners Brightblue Consulting you will hear from two ISBA members Co-op and Camelot who have leveraged marketing insights to their advantage to achieve best outcomes and growth.
- How do companies understand the true impact of marketing
- Ensuring wider business buy in to achieve business outcomes
- How businesses change once the value of advertising is understood
This webinar is aimed at Marketing Directors, marketing insight teams and finance & wider business stakeholders.
Members will get insights into how Co-op and Camelot have achieved buy-in from key business stakeholders to leverage marketing to achieve growth and better business outcomes.
Sinead Mead, Camelot
Having worked across both agencies and inhouse doing various econometrics projects over the past 9 years, Sinead now looks after the delivery of econometrics at Camelot.
Steve Hodson, Marketing Insight Manager, The Co-operative Group
Steve has over 12 years’ experience across a number of sectors, in particular retail. For the past 5 years, Steve has specialised in marketing effectiveness and insight across diverse categories including food retail, funeral care and insurance.
Ruan van de Venter, Director, BrightBlue Consulting
Ruan has specialised in marketing analytics for the last 16 years - providing clients with insight-driven advice. Experience in Retail, FMCG, Automotive, Telecommunications, Pharmaceuticals, Financial Services, Travel and Leisure and Electronics in both the UK and international markets.