Maximum Effectiveness: Total TV from reach to results

Join us at this exclusive ISBA-member event for a deep dive into the latest insights on TV advertising effectiveness, plus a chance to put your burning questions to TV’s commercial chiefs. 

A collaboration between ISBA, Barb, and Thinkbox, this event comes at a time of evolution and innovation in TV, bringing new opportunities for brands of all shapes and sizes. 

You’ll hear the latest on collaborative projects like Lantern, the cross-sector initiative to measure TV’s impact online, and the upcoming Universal Ads, a groundbreaking premium video advertising marketplace.

Full agenda coming soon

This event promises to be lively and full of insightful nuggets to take away. You’ll leave with a clearer picture of what’s happening to help advertisers get the best from today’s TV.

You’re also invited to stay afterwards for drinks, canapés and networking with your fellow ISBA members. 

Places are limited and accepted on first come first served basis.