This event is now fully booked.
Join us at this exclusive ISBA member event for a deep dive into the latest insights on TV advertising effectiveness, plus a chance to put your burning questions to TV’s commercial chiefs.
A collaboration between ISBA, Barb, and Thinkbox, this event comes at a time of evolution and innovation in TV, bringing new opportunities for brands of all shapes and sizes.
You’ll hear the latest on collaborative projects like Lantern, the cross-sector initiative to measure TV’s impact online, and the upcoming Universal Ads, a groundbreaking premium video advertising marketplace.
AGENDA
Welcome from Bobi Carley, Director of Industry Relations, ISBA.
TV Now and Next
What happened to viewing in 2025? A deep dive into total viewing, platform viewing and time spent with advertising. Plus a framework to explain exactly what Total TV is today, and end the debate. With Rupen Shah, Head of Client Services, Thinkbox.
Maximum Effectiveness
A panel of effectiveness experts explores how measurement is changing for TV and what advertisers should be asking to improve their understanding of what drives campaign success.
• Nic Pietersma, Group Director, Ebiquity
• Vicky Fox, Chief Planning Officer, OMG UK
• Roshan Teeluck, Deputy Finance Director, British Heart Foundation
• Chaired by Tony Regan, Managing Partner, Work Research
A panel of data experts respond to the effectiveness team, giving their updates and delving into where measurement goes next.
• Justin Sampson, Chief Executive, Barb
• Steph Marks, Planning Director, Origin
• Nicola Harrison, Project Lead, Lantern
• Chaired by Tony Regan, Managing Partner, Work Research
How Humans Decide
An exploration of the specific factors that drive consumer choices, and exactly how brands can influence those decisions. With Stuart Bowden, President, Strategy & Capabilities, Global Clients, WPP Media.
Televisionaries
Pose your burning questions to the commercial chiefs from the TV companies shaping the future of TV advertising.
• Rak Patel, Chief Commercial Officer, Channel 4
• Kelly Williams, Managing Director, Commercial, ITV
• Matt Hill, Director of Insight & Measurement, Sky Media
• Ed Couchman, Director of Advertising UK, Netflix
• Chaired by Lindsey Clay, Chief Executive, Thinkbox
This event promises to be lively and full of insightful nuggets to take away. You’ll leave with a clearer picture of what’s happening to help advertisers get the best from today’s TV.
You’re also invited to stay afterwards for drinks, canapés and networking with your fellow ISBA members.