until 11:30am
Free for members

McKinsey event: The Growth Triple Play - Creativity, Analytics and Purpose

The Growth Triple Play: Creativity, analytics, and purpose.

An interactive roundtable for senior marketers to discuss the ever-evolving role of the CMO and how companies can fuel their next wave of growth

The pandemic sped us into a digitised future, compressing decades worth of digital adoption into months. Yet, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Recent McKinsey & Company research entitled The Growth Triple Play: Creativity, Analytics, and Purpose shows that by unifying creativity, analytics, and purpose, companies can deliver two times the growth of their peers. This elite group, comprised of only 7% of companies today – has seamlessly fused these three elements, creating long-term growth and a holistic impact.

In this session, members will hear from Biljana Cvetanovski, Partner at McKinsey and Company and co-author of The Growth Triple Play, and Björn Timelin, Senior Partner at McKinsey and Company.  McKinsey will also be sharing their  latest consumer sentiment insights and open up discussion around how to have a transformative year in 2022.

If you are interested in attending please email Elvira Bagge.