Advertisers are becoming more sophisticated in how they use media agency contracts to support their business objectives. ISBA has updated the Media Services Framework contract template to respond to emerging trends. We’ll be joined by Ocado, Mars and Haleon to discuss their new priorities in media agency contracting.
Covering the below topics:
- Data & technology governance
- Proprietary media & agency non-compliance
- Generative AI in media agency services
- Online Services Standards
Who is it aimed at:
The session is suitable to media and procurement professionals responsible for managing their media agency relationships.
