New for 2021, we're launching a series of Media Owner Spotlight sessions - exclusive to ISBA members - providing a direct dialogue with some of the UK's top media owners to gather knowledge and latest insight.
The Future of Media and How To Engage Audiences on a Mass Scale
The advertising landscape is forever changing and has been transformed beyond recognition as a result of the on-going global effects of COVID-19. LADbible Group’s Director of Marketing and Communications, Maya Orr gives her unrivalled insight into how the seismic shift in global media consumption to digital platforms has transformed the industry.
By putting data, intelligence and planning at the forefront of everything they do, and working with clients, Maya will delve into how LADbible Group have adopted a constantly agile approach, pivoting content strategies to tailor to identified trends, even during the extraordinary current times of the pandemic.
This approach has seen LADbible Group expand from a single Facebook page to a global media powerhouse, seeing unrivalled growth during a year of turmoil for the industry to become one of the highest viewed media properties in the world. The word ‘unprecedented’ has been used more times over the past year than ever before. This session will offer crucial advice and insight for brands searching for ways to prepare for the times ahead and engage with global audiences on a mass scale through digital content.
Maya Orr, Director of Marketing and Communications
Maya Orr is an award-winning marketing and communications professional who is best known for her work across the #LidlSurprises brand campaign. This 2014 campaign transformed Lidl’s discounter reputation and subsequently has seen the supermarket’s market share double.
Maya began her career in broadcast PR in 2010. Since then, she has worked with a number of brands across all sectors, both client and agency side, and has been integral in a number of areas of marketing and communications including strategy, event planning, branding, as well as overseeing some of the most memorable above-the-line campaigns including a work for the 2018 FIFA World Cup.
Most recently, Maya joined the LADbible Group as one of its most senior female hires to oversee all of the Marketing and Communications across the publisher's portfolio of brands, which include LADbible, SPORTbible, UNILAD, GAMINGbible and the female-focused Tyla. The LADbible Group are the most engaged social publisher in the world, reaching 82% of adult Gen Z (18-24 year olds) across the UK every month and 300 million unique monthly viewers.
Maya is a confident speaker on how marketing and PR can be used to transform a brands reputation, as well as how best to translate a company’s proposition into a consumer friendly one.
Aside from Maya’s day job, she holds a WSET accreditation and is a food and drinks judge in many esteemed competitions including the Great Taste Awards and the International Spirits Challenge.