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'The Pandemic - Pause or Play' report for Media Planning Post-COVID-19

This webinar session brought to you by JCDecaux UK previews Ian Whittaker's forthcoming report into the five megatrends and his two advertising forecasts for brand advertisers.

2020 has been the most dramatic shock to hit the world in recent decades.

It is more consequential than the global financial crisis of 2008/9. The way we work, shop and travel has changed and some of these changes may be permanent. Advertising spending is linked to the overall health of the economy as it is, in effect, firms investing in their brands to boost long-term growth. Like the 2009 crisis, the pandemic will accelerate existing trends within the UK media landscape.

This session is tailored for a senior marketing audience and will provide details about the five key megatrends and two advertising forecasts for the next five years that brands need to know about - presented by City Analyst Ian Whittaker (formerly of Liberium and current (and two times) winner of City AM Analyst of the Year) from his new report.

“The Pandemic Pause or Play – Advertising Forecasts and Megatrends” by Ian Whittaker will provide actionable insight about how brands should approach their advertising investment in the light of the megatrends. One forecast is for brands that continue to advertise in the same way as now, after a brief COVID ‘Pause’. The second forecast ‘Play for Profit’ is for brands that grasp the opportunities of the megatrends to re-imagine their advertising mix, using this time of crisis as a catalyst for change and growth.

Attendees will be welcome to ask questions during the session.

Following the session, attendees will receive a complimentary copy of the report.

More about Ian Whittaker
Current City AM Analyst of the Year and twice winner of the award, Ian Whittaker is a City analyst covering the media and digital sectors for 20 years. He is on the Boards of several ventures and is the founder of Liberty Sky Advisors, which provides a range of services including helping companies find the most suitable financing options, including providing advice to companies both at a strategic and financial level.