Reflecting the complexity of digital advertising marketplace, the P&P Steering Group, is made up of senior representatives from all market sectors, sharing their expertise, insight and challenges working within this rapidly developing media environment.
The P&P plans and oversees key ISBA work streams that are leading best practice and establishing standards across the medium. Meanwhile it keeps a watching brief on the eCommerce, in particular the emergence of Direct to Consumer (D2C), now putting consumer packaged goods in the ‘direct’ category for the first time, and of course affiliate marketing (£8.9billion in retail sales in 2017: IAB/PwC 2017) which continues to grow in importance with all the UK’s top 100 advertisers now running an affiliate programme.
Co-Chairs
Alison Thorburn, Group Digital Accelerator, Media - BT
Sohel Modi, Programmatic Audience Lead - Telefonica
Matt Cocquelin, Digital Acquisition Manager - TSB
These meetings are for group members only. If you would like to find out more then please email claudiak@isba.org.uk