Connected/Addressable/Advanced TV are the new watchwords on many a media schedule, with brands now experimenting and testing out this new targeted TV route.
But before you invest big budgets on Advanced TV tests, what questions should you be asking your agencies to ensure you achieve maximum effectiveness, maximum value and transparency from these activities? Maya Arber and Jason Liew (both Consultants in Ebiquity’s Tech Advisory) will share insights on Advanced TV, opportunities, issues and remedies, gleaned from the work Ebiquity Tech has been doing helping brands manage this emerging area.
There will be plenty of opportunities to ask questions in the clinic part of the webinar, so sign up today and take control of the advanced TV agenda with plenty of practical advice.
Maya Arbers, Director Technology Advisory
Based in London, Maya Arber has 14 years’ experience in digital media, having worked across various media agency, digital media auditing and consultancy roles. She joined Ebiquity in 2014, initially in the Media practice where she led and expanded the UK digital media team. She was instrumental in evolving the methodology for measuring programmatic activity and other core services. Since playing a key role in the launch and establishment of the Tech practice in 2018, Maya has acted as UK Director for Tech. She is also a member of Ebiquity’s UK Senior Leadership Team. As well as heading operations for the Tech team, she brings a wealth of operational and planning experience to her client engagements and is responsible for the management of a roster of global consultancy projects.
Jason Liew, Director of Advertising & Programmatic Technology
Jason is an expert in advertising technology, with more than ten years’ experience. Before joining Ebiquity, he was head of programmatic at Collective, and also ran technical operations at both the Daily Mail Group and Time Inc. During his time at Google, Jason helped to run the company’s Doubleclick adserving technology.